There are people who participated in the history of Power Events, and then there are people without whom that history might never have happened. Jeffrey "Jefe" Allums was one of those people.
Jeff owned the Baja Bean Co. in Richmond, Virginia, and his support of Golden Tee and willingness to open his doors to us played a major role in the creation of what eventually became the PEGT Tour. Baja Bean hosted Power Events tournaments even before the official Tour began, and when we launched the PEGT Tour, Jeff and his bar were there during our very first season.
Jeff already had his own legendary Golden Tee tournament called the NIV — "Not In Vegas." Instead of protecting what he had built, Jeff welcomed us in, allowed Power Events to take over the tournament, and essentially said, let's do this together. That generosity was simply who Jeff was.
The NIV became an event unlike anything else on the Golden Tee calendar. Free beer on Friday night — yes, actually free beer for everyone. A free burger and taco buffet on Saturday. Then came Sunday, when Jeff would spend much of the weekend preparing and cooking a 120-pound pig so everyone could finish the tournament with a pig roast. Oh and a free t-shirt for everyone as well. Jeff wasn't sitting back watching someone else do the work. He was the host. He was cooking, serving, talking with players, helping his staff, solving problems, and making sure everyone else was having a great weekend.
And somewhere during all of that, you were probably getting one of the legendary "Jefe Hugs."
Jeff had a huge personality, an even bigger belly laugh, and truly never met a stranger. Yet one of the things that made him such an incredible tournament host was how calm and cool he remained no matter what was happening around him. That attitude carried over to his staff, many of whom returned year after year and became part of the extended Power Events family themselves.
For us, Jeff wasn't simply another bar owner hosting a tournament. He was one of the main reasons there was a Power Events Tour to begin with. When what we were building was still just an idea, people like Jeff believed in it, supported it, gave us a place to play, and helped prove what a Golden Tee tournament weekend could become.
After our 2019 event, Baja Bean closed its doors. That final tournament was an emotional weekend because we knew an incredible chapter of Power Events history was ending. We weren't just saying goodbye to a location. We were saying goodbye to Jeff as our host and to a tournament experience that could never truly be duplicated.
Jeff always talked about getting away from Richmond and coming to another PEGT tournament simply to hang out with us. Unfortunately, through changing jobs and everything else life threw his way after Baja Bean closed, the timing never seemed to work. We always thought there would eventually be another weekend spent with him. Sadly, there wasn't.
Jeff passed away after a difficult four-month medical battle. He left behind his wife, Liz, and daughters, Abi and Charlotte, along with a tremendous extended family and an almost impossible number of friends. Being a Girl Dad was one of his proudest roles, and he enthusiastically embraced everything that came with it — from Taylor Swift and cheesy movies to swim meets and field hockey games.
His family described him perfectly: full of life, equipped with a huge belly laugh, someone who loved hard and always tried to be of service to anyone who needed him. That's the Jefe we knew.
Power Events has had many great tournament hosts over the years, but there will never be another Jefe Allums. There will never be another NIV quite like the one at Baja Bean. And there will never be another host cooking a 120-pound pig all weekend, giving away beer and food, handing out Jefe Hugs, and somehow making hundreds of Golden Tee players feel like they were guests in his own home. Jeff didn't just host our tournaments. He helped make the PEGT Tour possible.
For that, and for his friendship, generosity, laughter, hugs, and belief in what we were trying to build, we will forever be grateful.